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Home News Digital Security: Protecting Your Business from Online Threats in Marketing

Digital Security: Protecting Your Business from Online Threats in Marketing

Posted on | Categories: Business Banking, Cyber Security

Digital Security: Protecting Your Business from Online Threats in Marketing

In a world that has become significantly more digital, it’s essential to be aware, knowledgeable, and up to date on best cybersecurity practices. Bettering your cybersecurity can help protect you, your team, and your company from cybercriminals. In today’s blog, we will provide insight and guidance on the different threats in digital marketing that you should be aware of and how best you should handle them.  

Email Phishing 

Many cyberattacks start with a simple email, which is why it’s crucial to be aware of email phishing. Many times, digital marketing teams are consistently using email to communicate with customers, making it very easy for cybercriminals to target the members of the team. Even though email is an older method of digital marketing, it’s still frequently used in cyberattacks.  

What You Can Do: 

· Education and awareness are the best methods to use to protect your team’s sensitive information. Ensuring that your team can effectively spot and report phishing emails will be very beneficial.  

Malware Attacks   

Because digital marketing teams have continuous communication with individuals outside of the organization, they’re an easy target for cyberattacks which could put your company’s software and information at risk. Malware is harmful software that is specifically designed to disrupt or damage networks, servers, and devices. Malware can be used to steal and erase data, which can be very detrimental to the company.  

What You Can Do: 

· It’s crucial that your marketing team works closely with your IT department to effectively protect your team and the company from malware attacks. The IT department can implement effective measures such as antivirus extensions and provide adequate training to help prevent attacks from occurring. 

Social Media Fraud 

Because social media and social media marketing have become increasingly popular within the last couple of years, it’s important to understand the dangers that come with social media usage. Social media accounts are a large target for cybercriminals, especially company accounts that are used by multiple users. Cybercriminals can hack into social media accounts and steal sensitive personal and financial information and post unwanted content to the account, which can lead to identity theft, data breaches, and more.  

What You Can Do: 

· It’s essential that the marketing team is educated on social media safety and understands that cyberattacks including phishing attacks, malware attacks, impersonators, and ad scams. Creating strong passwords and practicing cybersecurity measures every day will help protect your company from these attacks.  

When it comes to cybersecurity for your business, it’s everyone’s responsibility to protect the company’s sensitive information and data. It’s crucial to provide training, education, and effective cybersecurity measures to help prevent a cyberattack. At Fairfax State Savings Bank we take cybersecurity seriously, learn more about our services today!